As a process,
Brand Design & Development
but is simple in
I primarily focus on Brand and Marketing which can be a range
of services and solutions through strategic global relationships: Business and product development; Brand design and development; Strategic partnerships; Marketing; Advertising; Packaging design; Creative development in Art and Design; Events and Experiences; Team curation; Digital asset management, Technology Deployment, and Optimization.
I not only help companies build better relationships with their consumers and clients, I also help those companies streamline themselves and build better relationships with their people from the inside out.
Note: Bootstrappers and pre-seed startups. For most startups at this stage, your goal is to establish a proof of concept that can show product/market fit and bring investor dollars. You may only need a logo, website, and basic brand positioning. Isla Murray, Creative Director and Cofounder at Lama Six, also recommends investing your money in designing a beautiful deck: “It will set you apart and allow your message to shine through.”
I have partners and professional relationships who may be able to assist with lower engagements that I am happy to work with or recommend to help guide your startup in business and product development. All the way through to brand design and development.
In order to provide world-class service, I need to employ world-class talent. I always perceive talent as people, not commodities, I believe in having the best people for every project. As you might imagine, access to these people is not cheap. I pride myself on paying people well.
I prefer to work with clients who
are ready to bring on agency-level partnerships. But it’s also, if not mostly, about the numbers, profit.
Without profit, no business can survive - as Alan Miltz said, “Revenue is Vanity, Profit is Sanity and Cash is King.”
Clients eager to partner with me, and get the time, energy, and attention of myself and team – we require a minimum monthly retainer based on project requirements.
Upfront consulting fee:
I charge a standard consulting fee for my first meeting, which should be paid before the meeting. This is for my time which is usually for 1 to 2 hrs to discuss your needs, expectations and to see if we are a good fit. You can always work with someone else but your time with me and any shared value would have been paid for.
Initial payment - project proposal:
Approach, Process, intent, estimated timelines, and phases, required project
A signed agreement is required to begin:
An overall project cost will be defined and will require a 50% deposit or a stipulated initial payment.
Aligning brand strategy with business objectives.
Developing the tools and assets needed to communicate the brand.
Strengthening newly developed or updated brand.
Define overall business strategy.
Identify target clients.
Research target client group.
Develop brand positioning.
Develop messaging strategy.
Develop visual identity: name, logo and tagline etc.
Develop content marketing strategy.
Build marketing toolkit.
Implement, track, and adjust.